Privacy Policy – PUREVIA

1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or make a purchase. By using our website, you agree to the terms of this policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, shipping and billing address.
  
  

• Payment Information: Credit/debit card details or other payment data (processed securely via third-party providers).
  
  

• Order Details: Product selections, quantities, transaction totals.
  
  

• Website Usage Data: IP address, browser type, device type, pages visited, and usage behavior.
  
  

• Communication History: Emails or messages you send to our support team.
  
  

3. How We Use Your Information

We use your data to:

• Process and fulfill your orders
  
  

• Communicate with you about your order, shipping, or customer service issues
  
  

• Improve our website and shopping experience
  
  

• Send marketing emails or promotions (if you opt in)
  
  

• Comply with legal obligations and prevent fraud
  
  

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity: To fulfill your order
  
  

• Legal obligation: For tax, accounting, or legal compliance
  
  

• Consent: When you opt-in to marketing communications
  
  

• Legitimate interest: To improve our services and protect against fraud
  
  

5. Data Sharing

We do not sell your personal data. However, we may share it with:

• Payment providers to process transactions
  
  

• Shipping carriers to deliver your products
  
  

• IT and marketing service providers to improve our operations
  
  

• Authorities when required by law or to prevent fraud
  
  

All third parties are required to handle your data securely and only for the purposes specified.

6. Data Retention

We retain your data for as long as necessary to:

• Complete your purchase
  
  

• Provide customer service
  
  

• Comply with legal and tax requirements
  
  

Marketing data is retained until you opt out or request deletion.

7. Cookies & Tracking Technologies

We use cookies and similar tools to:

• Enable site functionality (e.g., shopping cart)
  
  

• Analyze website performance and usage
  
  

• Personalize your browsing experience
  You can control cookies through your browser settings.
  
  

8. International Transfers

If we transfer data internationally (e.g., to service providers in other countries), we ensure appropriate safeguards are in place, such as standard contractual clauses or compliance with relevant data protection laws.

9. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
  
  

• Object to or restrict certain processing
  
  

• Withdraw consent at any time (e.g., for marketing emails)
  
  

• File a complaint with a data protection authority
  
  

To exercise your rights, contact us at the address below.

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, and secure payment gateways. However, no system is completely immune to breaches, so we encourage you to protect your own login credentials.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Continued use of the site constitutes acceptance of any changes.

12. Contact

If you have any questions about this Privacy Policy or your personal data, please contact our Data Protection Officer or customer support via the contact form or email provided on our website.